Milwaukee Theater District Consulting Competition | Spring 2025 | Team Project

Client: Visit Milwaukee & Milwaukee Theater District | Budget: $10,000

Over the course of the semester myself, along with a team, developed a dynamic marketing strategy to boost awareness, ticket sales, newsletter signups, and social media engagement, positioning the Milwaukee Theater District as an inclusive cultural destination. Based on demographic and audience analysis, the plan introduced new target personas and recommended strategic outreach through social media, email marketing, influencer partnerships, and branded pop-up events across the city. These initiatives aimed to foster deeper community connections and expand the geographic reach, especially among younger audiences, families, and diverse communities.

Key Solution:
Launched a brand activation strategy centered on citywide pop-up events and influencer collaborations to drive engagement, increase visibility, and create tangible connections with new and existing audiences.

After completing this project, I was able to develop and takeaway key aspects of specific skills like scalable solutions (gained experience designing an adaptable campaign framework being able to cater to different venues or visitor demographics), audience-first strategy (the importance of building campaigns around audience insights - demographics, values, behaviors - to create relevant and inclusive messaging), and cross-channel integration (learned to align digital [social, email] and physical [pop-ups] touchpoints to create a cohesive brand experience).

Overall, this collaborative semester-long consulting competition project offered valuable lessons and expanded my professional efforts in creating strategic, engaging, and creative suggestions through an informational report and final presentation to a judge panel.